Wonder Bus Tours
Digital Transformation for WonderBus Tours – an amphibious bus
that turns from a bus to a boat during the sightseeing adventures.
Wonder Bus Tours
Introduction
WonderBus Tours is a premier tourism company based in Dubai, U.A.E, offering a unique experience through its flagship product, the Wonder Bus. The Wonder Bus is an amphibious vehicle that takes tourists through the historical and archaeological landmarks of Dubai, seamlessly transitioning from a bus to a boat for an unforgettable journey. Additionally, the company is engaged in hotel bookings, developing tourist itineraries, and selling various recreational activities across Dubai.
Wonder Bus Tours
The Challenge
In a challenging economic climate marked by a decline in incoming tourists due to falling oil prices and global macro-economic trends, WonderBus Tours faced a significant drop in sales. The company sought to counter this downturn by leveraging digital marketing strategies to increase foot traffic to their ticketing office and generate leads online, both locally and from international tourists.
Approach - Strategies and Implementation
1. Strategic Campaign Planning:
Targeting families and children, our first step was meticulous planning of engaging campaigns designed to sustain interest and anticipation year-round. We aimed to keep the audience engaged and excited about the Wonder Bus experience using contests, games, captivating content, and original videos.
2. Targeted Marketing Initiatives:
We executed targeted marketing efforts, utilizing social media platforms and Google Ads to reach a broader audience. By strategically optimizing campaigns, we sought to drive online sales and enhance brand visibility, particularly during traditionally low-activity seasons like Ramadan.
3. Enhancing Brand Awareness:
Our strategy involved an integrated approach to boost brand awareness and capture a market share beyond competitors like Big Bus Tours. We focused on growing organic followers and improving organic reach through compelling content, incentivized activities, and strategic posting schedules.
4. Website Revamp:
Recognizing the importance of a comprehensive website revamp aligned with SEO guidelines and streamlining the user journey for quicker conversions, we implemented the following design:
See: Wonder Bus Tours Company E-commerce website design (Home Page) via link:
https://www.behance.net/gallery/40616763/WonderBus-Tours-Dubai-Promotion-UAE
Outcome
Through a strategic and targeted digital marketing approach, WonderBus Tours experienced significant growth in online sales, brand awareness, and corporate leads. Leveraging engaging content and innovative campaigns, we created a sustained level of anticipation and engagement among the audience, ultimately driving business growth even in a challenging economic environment.
