Unveiling the Future of Video Marketing: Trends You Can’t Ignore
In the ever-evolving landscape of digital marketing, video has risen as the reigning king of content. Video marketing is...
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GROWTH MARKETER | LEAD GENERATION | PERFORMANCE MARKETING
Tayyeb Khan
Data-driven growth marketing professional with +10 years of experience. Managed over $20M in paid media across digital platforms, driving increasing ROI. Experienced in fast-paced global agencies, scaling high-ticket products through strategic media planning and conversion optimization.
Stopping Advertising to save money is like stopping your watch to save time
About Me
Digital Growth Strategist
A digital growth powerhouse with 10+ years of experience scaling brands, revenue, and market demand. Backed by a $20M+ digital spend portfolio and deep expertise across performance marketing, GTM strategy, lead generation, and customer journey optimisation, I build automated growth systems designed to convert demand into pipeline, profit, and measurable impact.
“If it doesn’t sell, it isn’t creative.”
– David Ogilvy
What We Offer
CORE OFFERINGS
Business Growth & Lead Generation
Boost Your Business with Digital Marketing! Reach a broader audience, enhance online visibility, and drive conversions.
Big Data & Data Science
Turn Data into Action with Big Data! Transform raw information into valuable insights, make data-driven decisions, and drive business growth.
360° Marketing
Elevate Your Brand with Stunning Design. Bring your vision to life by crafting eye-catching visuals that leave a lasting impression.
Expertise
Core Strengths
Performance Marketing & Paid Media
Lead Generation and Campaign Strategy
Brand Management and Communications
Conversion Rate Optimisation and A/B Testing
Marketing Automation and CRM Management
Data Analytics and Data Visualisation
Budget Management, Forecasting and Financial Governance
Stakeholder Management and Client Servicing
Go-to-Market Strategy and Event Promotion
Marketing Operations and Workflow Coordination
Digital Media Planning and Media Buying
UI & UX and Graphic Designing
CAREER JOURNEY
Professional Experience
The Virmani Group, UAE
Real Estate, Citizenship by Investment, Migration and Business Setup Investment Advisory
Lead full-funnel performance marketing and lead generation across Meta, Google, and LinkedIn for the group’s four verticals (Business Setup, Migration, Real Estate, and Citizenship by Investment), owning the funnel from landing pages and AI-driven lead scoring to sales handoff. Built marketing operations from the ground up, including SOPs, server-side conversion tracking, Power BI and Looker Studio reporting, and a Zoho and HubSpot CRM rollout. Direct group-wide brand governance and manage a 12-person cross-functional team while staying hands-on in execution. Cut average CPA by 45%, grew qualified leads by 55%, and delivered 15–20% average quarter-on-quarter revenue growth across FY2024 and FY2025.
Nov 2023
to
Present
Starcom - Publicis Groupe
Global Media Planning & Buying Advertising Agency
Managed $3.4M in annual paid media across seven brands in banking, beauty, healthcare, FMCG, professional services, travel, and F&B across Pakistan and the UAE, including HBL, L'Oréal, GSK Healthcare, Mondelez International, and Bin Murshed Group. Ran full-funnel campaigns across Meta, Google, LinkedIn, TikTok, YouTube, and X, owning budget pacing, testing, audience strategy, and CRO to maximise ROAS. Delivered executive reporting in Power BI, Looker Studio, and Tableau, oversaw financial governance, and supported new business through pitches and performance forecasts. Grew L'Oréal revenue from $3.5M to $8.8M (+151%) while cutting spend by 20% and lifting ROAS from 5.8x to 18.3x, drove CPL 61–74% below competitor benchmarks for Bin Murshed Group, and delivered award-winning campaigns for Mondelez Int'l.
Jan 2020
to
Oct 2023
CPIC Global, UK
International Real Estate Developer
Led investor and buyer acquisition for large-scale real estate developments, targeting high-intent investors across North America, Europe, and the Middle East. Managed a £6M paid media budget across Meta and Google, driving performance through structured testing, keyword optimisation, and audience segmentation, supported by conversion-focused landing pages, video, and influencer partnerships. Ran Salesforce email nurturing that lifted conversions by 60% with a 41% average open rate, and directed global marketing for high-profile property launch events. Delivered 20x ROAS and an influencer campaign that generated 5.3M views and premiered at the Houses of Parliament, London.
Sep 2018
to
Dec 2019
J. Walter Thompson (Now VML)
Global Advertising Agency - since 1864
Managed end-to-end client servicing for blue-chip brands including GSK Healthcare, Shell Petroleum, and TPL Holding, serving as primary client liaison and translating briefs into integrated campaigns with creative and strategy teams to deliver against strategic and commercial objectives. Strengthened stakeholder relationships and drove account growth, earning promotion from Account Executive to Account Manager within three months of joining.
Jan 2015
to
Nov 2015
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Clients Served
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Leads generated
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Campaigns managed
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Years of Experience
Education
Professional Qualifications
MSc - Masters in Information Management
The University of Sheffield, UK
- A Russel Group University - QS Ranking World Top 100
- Graduated with Merit
2017
to
2018
BSc - Bachelor’s in Media Sciences
SZABIST, Karachi, Pakistan
- Majors Advertising
- CGPA 3.1
2010
to
2014
Technical Diploma in Big Data Analytics
Institute of Business Administration (IBA), Pakistan
Established in 1955, IBA is one of the top and prestigious business universities of Pakistan.
2021
Our Team
Meet The Best Team
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Marketing
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Our Partners
Collaborating for Success
conference proceedings
International Publication
Responsible AI and Analytics for an Ethical and Inclusive Digitized Society - Conference on e-Business, e-Services and e-Society
Perceptions of Students for a Gamification Approach: Cities Skylines as a Pedagogical Tool in Urban Planning Education
Our Blog
Digital Database
The Future of SEO: Voice Search Optimization
In the era of digital innovation, voice-activated devices and voice search are fundamentally changing the way people access information....
How Artificial Intelligence and Machine Learning are revolutionizing Digital Marketing
How AI and Machine Learning are Transforming Digital Marketing In the fast-paced world of digital marketing, staying ahead of...
