Unveiling the Future of Video Marketing: Trends You Can’t Ignore
In the ever-evolving landscape of digital marketing, video has risen as the reigning king of content. Video marketing is...
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LEAD GENERATION | Data Analytics | Digital Artist
Tayyeb Khan
Data-driven lead generation professional with +10 years of experience. Managed over $20M in paid media across digital platforms, driving increasing ROI. Experienced in fast-paced global agencies, scaling high-ticket products through strategic media planning and conversion optimization.
Stopping Advertising to save money is like stopping your watch to save time
About Me
Digital Strategist
Lead-generation powerhouse with a $20M+ digital spend track record, turning cold audiences into high-intent, sales-ready leads through precision media planning, performance marketing, and big data–driven strategy. Expert at architecting and optimizing campaigns that consistently deliver high-quality pipeline, scale profitably across global markets, and maximize ROI – recognized as the go-to growth driver for brands serious about lead volume, lead quality, and measurable results.
“If it doesn’t sell, it isn’t creative.”
– David Ogilvy
What We Offer
I Provide The Best Services for My Clients
Lead Generation
Boost Your Business with Digital Marketing! Reach a broader audience, enhance online visibility, and drive conversions.
Big Data
Turn Data into Action with Big Data! Transform raw information into valuable insights, make data-driven decisions, and drive business growth.
Digital Design
Elevate Your Brand with Stunning Design. Bring your vision to life by crafting eye-catching visuals that leave a lasting impression.
Our Expertise
Core Strengths & Enabling Skills
Media Planning & Media Buying
Performance Marketing & Lead Gen
Social Media Marketing
SEO, SEM and A/B Testing
Email & Newsletter Marketing
Graphic Designing & Content
GA 4 and Post Campaign Analysis
Data Analysis (DA) & Data Wrangling
Exploratory DA & Data Visualization
Python Programming, HTML & CSS
Machine Learning & Forecasting
Databases: SQL & PostgreSQL
Marketing Strategy & Automation
Conversion Rate Optimization
Shopify & WordPress Management
CRM Salesforce Marketing Cloud
Mac OS, MS Office and Presentations
Adobe CS (PS, AI, AE, P.Pro, Lightroom)
CAREER JOURNEY
Professional Experience
The Virmani Group, Dubai
Head of Marketing & Digital Lead
- Lead performance marketing and lead generation across the company’s four verticals — TVG Management Consultancy, TVG Migration, TVG Realtors, and TVG Citizenship by Investment (CBI) — aligning paid media strategy with revenue growth objectives.
- Own end-to-end acquisition strategy, reducing CPL and CPA by 55–60% vs. market benchmarks while increasing lead quality and measurable ROI.
- Execute omnichannel paid media across Meta, Google, LinkedIn, TikTok, and emerging platforms, optimizing full-funnel performance.
- Implemented Zoho and HubSpot CRM systems, building automation and AI workflows for lead capture, routing, scoring, and nurturing to streamline sales handoff.
- Built, led, and trained a cross-functional in-house marketing team across design, content, video, web, and social, aligning execution with performance KPIs and revenue targets.
- Applied structured A/B testing and data-driven optimization frameworks to improve scalability and commercial impact.
- Notable Achievement: Reduced CPA by 50% across verticals, increased qualified lead volume by 55%, and delivered 35% month-over-month revenue growth through full-funnel optimization.
Nov 2023
to
Present
Starcom MediaVest - Publicis Groupe
Manager Media Planning & Media Buying
- Led media planning, media buying, and performance marketing across Meta, Google, LinkedIn, TikTok, YouTube, Twitter/X, and other regional platforms, driving efficient lower- and full funnel outcomes for local and international brands including Habib Bank Limited, L’Oréal, Mondelez International, and WonderBus Tours, Dubai.
- Executed advanced paid media solutions including Google Performance Max, Search, Display, Shopping, YouTube Masthead, Brand Lift Studies (BLS) campaigns (YouTube), and TikTok formats (Spark Ads, TopView, Hashtag Challenges).
- Optimized PPC campaigns through budget pacing, A/B testing, keyword mining, audience segmentation, and conversion rate optimization to maximize ROAS and achieve client KPIs.
- Delivered data-driven insights through post-campaign analysis, competitive research, and implemented executive dashboards using analytics and data visualization tools.
- Collaborated with creative teams and analytics to ensure high-impact content development and campaign execution for scalable performance growth.
- Managed financial governance, including spending trackers and budget reconciliations, monthly accruals, and client-facing performance reporting.
- Supported new business development through strategic media proposals, pitches, and performance forecasts.
- Key Achievements: Achieved 12x ROAS for L’Oréal; Conducted award-winning campaigns for Mondelez (Best Digital API; Effective Use of Partnerships & Sponsorships)
Jan 2020
to
Oct 2023
CPIC Global, Dubai & London, UK
Digital Manager
- Led investor and buyer acquisition strategy for large-scale real estate developments within the $62B China–Pakistan Economic Corridor (CPEC), targeting high-intent investors for lead generation across North America, Europe, and the Middle East.
- Managed a £6M paid media budget, planning and executing high-performing campaigns across Meta (Facebook & Instagram) and Google Search & Display, optimizing performance through structured testing, keyword optimization, and audience segmentation.
- Increased engagement and conversion rates through performance-driven content strategy, including original video production, strategic promotions, and influencer partnerships.
- Led Salesforce email marketing campaigns for lead nurturing, driving a 60% increase in conversions, 41% average open rates, and strong click-through rates with minimal opt-outs.
- Directed development and optimization of conversion-focused landing pages, display assets, and investor-facing marketing collateral to support sales enablement and deal progression.
- Managed structured lead nurturing workflows and pipeline coordination, converting cold leads into qualified prospects through defined funnel progression.
- Led global marketing and promotion of high-profile property launch events, driving investor registrations and international attendance across North America, Europe, and the Middle East.
- Key Achievement: Achieved 20x ROAS and delivered an influencer campaign generating 5.3M views, premiered at the UK Parliament (Houses of Parliament), London.
Sep 2018
to
Dec 2019
JWT – J. Walter Thompson, Pakistan
Account Manager
- Managed end-to-end client servicing for a portfolio of blue-chip brands including GSK (Skin Care, Oral & Nutrition), Shell Petroleum, TPL Holdings, and HBL Pakistan, ensuring delivery against strategic and commercial objectives.
- Served as primary client liaison, translating briefs into integrated marketing campaigns and driving account growth through strong stakeholder management.
- Partnered with creative and strategy teams to deliver high-impact, award-winning campaigns aligned with brand positioning and business goals.
- Key Achievement: Won PAS 2015 – Best Advertisement (Skin Category) for GSK; promoted to Account Manager within three months of joining as an Account Executive.
Jan 2015
to
Nov 2015
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Years of Experience
Education
Professional Qualifications
MSc - Masters in Information Management
The University of Sheffield, UK
- A Russel Group University - QS Ranking World Top 100
- Graduated with Merit
2017
to
2018
BSc - Bachelor’s in Media Sciences
SZABIST, Karachi, Pakistan
- Majors Advertising
- CGPA 3.1
2010
to
2014
Technical Diploma in Big Data Analytics
Institute of Business Administration (IBA), Pakistan
Established in 1955, IBA is one of the top and prestigious business universities of Pakistan.
2021
Our Team
Meet The Best Team
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Marketing
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Our Partners
Collaborating for Success
conference proceedings
International Publication
Responsible AI and Analytics for an Ethical and Inclusive Digitized Society - Conference on e-Business, e-Services and e-Society
Perceptions of Students for a Gamification Approach: Cities Skylines as a Pedagogical Tool in Urban Planning Education
Our Blog
Digital Database
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