Unveiling the Future of Video Marketing: Trends You Can’t Ignore
In the ever-evolving landscape of digital marketing, video has risen as the reigning king of content. Video marketing is...
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GROWTH MARKETER | LEAD GENERATION | DATA ANALYTICS | DIGITAL ARTIST
Tayyeb Khan
Data-driven growth marketing professional with +10 years of experience. Managed over $20M in paid media across digital platforms, driving increasing ROI. Experienced in fast-paced global agencies, scaling high-ticket products through strategic media planning and conversion optimization.
Stopping Advertising to save money is like stopping your watch to save time
About Me
Digital Growth Strategist
A digital growth powerhouse with 10+ years of experience scaling brands, revenue, and market demand. Backed by a $20M+ digital spend portfolio and deep expertise across performance marketing, GTM strategy, lead generation, and customer journey optimisation, I build automated growth systems designed to convert demand into pipeline, profit, and measurable impact.
“If it doesn’t sell, it isn’t creative.”
– David Ogilvy
What We Offer
CORE OFFERINGS
Business Growth & Lead Generation
Boost Your Business with Digital Marketing! Reach a broader audience, enhance online visibility, and drive conversions.
Big Data & Data Science
Turn Data into Action with Big Data! Transform raw information into valuable insights, make data-driven decisions, and drive business growth.
360° Marketing
Elevate Your Brand with Stunning Design. Bring your vision to life by crafting eye-catching visuals that leave a lasting impression.
Expertise
Core Strengths
Performance Marketing & Paid Media
Lead Generation and Campaign Strategy
Brand Management and Communications
Conversion Rate Optimisation and A/B Testing
Marketing Automation and CRM Management
Data Analytics and Data Visualisation
Budget Management, Forecasting and Financial Governance
Stakeholder Management and Client Servicing
Go-to-Market Strategy and Event Promotion
Marketing Operations and Workflow Coordination
Digital Media Planning and Media Buying
UI & UX and Graphic Designing
CAREER JOURNEY
Professional Experience
The Virmani Group, Dubai
Real Estate, Citizenship by Investment, Migration and Business Setup Investment Advisory
Led performance marketing and lead generation across four corporate verticals, aligning paid media strategy with revenue growth objectives while driving a 55% reduction in cost-per-lead and cost-per-acquisition against market benchmarks. Managed end-to-end lead acquisition, multi-channel paid campaigns across Meta, Google, LinkedIn, and TikTok, and CRM implementation through Zoho and HubSpot, using automation and AI workflows to improve lead capture, scoring, and sales handoff. Built and coordinated an agile in-house marketing team across design, content, web development, and social media, while overseeing brand management, campaign optimization, A/B testing, and data-driven improvements to strengthen conversion rates, lead quality, and overall marketing efficiency.
Nov 2023
to
Present
Starcom Mediavest | Publicis Groupe Pakistan
Global Media Planning & Buying Advertising Agency
Led full-funnel performance marketing campaigns across major digital platforms for high-profile FMCG, beauty, tourism, and retail brands, including L’Oréal and Mondelēz International. Executed advanced paid media strategies across Google Performance Max, Search, Display, Shopping, and interactive TikTok formats to drive customer acquisition and improve campaign performance. Optimised PPC campaigns through budget pacing, keyword mining, audience segmentation, and continuous conversion rate management to maximise return on ad spend. Managed agency financial governance, including monthly spend trackers, pricing, budget reconciliations, and accruals, while collaborating with creative, communications, and analytics teams to deliver scalable campaign growth. Supported business development through strategic media proposals, pitches, and performance forecasts, and delivered actionable insights through post-campaign analysis and executive dashboards using modern analytics and visualisation tools.
Jan 2020
to
Oct 2023
CPIC Global, Dubai & London, UK
International Real Estate Developer
Directed investor and buyer acquisition strategies for large-scale real estate developments, targeting high-intent audiences across North America, Europe, and the Middle East. Managed an annual paid media budget of £6 million, planning and executing targeted campaigns across Meta and Google Search and Display networks to drive lead generation and investor engagement. Oversaw Salesforce email marketing and automation campaigns for structured lead nurturing, achieving a 60% increase in customer conversions. Supervised the development of high-converting landing pages, digital assets, and investor collateral through corporate content management systems, while managing global marketing for high-profile international property launch events to increase investor registrations and cross-border attendance. Led creative resources, master templates, and campaign approval workflows to ensure timely delivery and strict adherence to luxury brand standards, and implemented structured lead nurturing frameworks to convert cold database leads into sales-qualified prospects through a defined funnel progression.
Sep 2018
to
Dec 2019
J. Walter Thompson (Now Wunderman Thompson) - WPP Marketing, Pakistan
Global Advertising Agency - since 1864
Managed end-to-end client servicing and account management for a portfolio of blue-chip brands, including GlaxoSmithKline, Shell Petroleum, and HBL Pakistan. Served as the primary client liaison, translating project briefs, managing stakeholder expectations, and coordinating cross-functional teams to support account growth. Partnered with creative and strategy teams to manage production workflows, agency timelines, and brand-compliant asset delivery across traditional and digital advertising campaigns. Oversaw campaign financial tracking, client billing, and monthly post-campaign reporting to ensure commercial alignment with client key performance indicators. Supervised quality assurance processes prior to market release, maintained competitive landscape reporting and market analysis, and directed creative pitches to senior client stakeholders, securing additional project-based revenue streams.
Jan 2015
to
Nov 2015
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Years of Experience
Education
Professional Qualifications
MSc - Masters in Information Management
The University of Sheffield, UK
- A Russel Group University - QS Ranking World Top 100
- Graduated with Merit
2017
to
2018
BSc - Bachelor’s in Media Sciences
SZABIST, Karachi, Pakistan
- Majors Advertising
- CGPA 3.1
2010
to
2014
Technical Diploma in Big Data Analytics
Institute of Business Administration (IBA), Pakistan
Established in 1955, IBA is one of the top and prestigious business universities of Pakistan.
2021
Our Team
Meet The Best Team
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Marketing
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Our Partners
Collaborating for Success
conference proceedings
International Publication
Responsible AI and Analytics for an Ethical and Inclusive Digitized Society - Conference on e-Business, e-Services and e-Society
Perceptions of Students for a Gamification Approach: Cities Skylines as a Pedagogical Tool in Urban Planning Education
Our Blog
Digital Database
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