Unveiling the Future of Video Marketing: Trends You Can’t Ignore
In the ever-evolving landscape of digital marketing, video has risen as the reigning king of content. Video marketing is...
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Digital Marketing - LEAD GENERATION | BIG Data Analytics | Digital Artist
Tayyeb Khan
A seasoned digital marketer adept in data analytics and creative design, with a demonstrated history of crafting and executing impactful campaigns, backed by substantial industry experience.
About Me
A Digital Strategist
Accomplished digital marketer specializing in lead generation, underpinned by a strong foundation in big data analytics and digital design. Handled digital spends in excess of 5.5 Million USD (AED 20.2M). Proven ability to design and execute data-driven campaigns that generate high-quality leads, boost brand visibility, and convert cold prospects into loyal customers. With extensive experience in diverse global markets and dynamic agency environments, excels in crafting strategic initiatives that drive measurable growth and maximize ROI. Core expertise includes media planning, media buying, performance marketing, data analytics, and marketing strategy, establishing a reputation as a key driver of audience engagement and lead generation success.
“Stopping advertising to save money is like stopping your watch to save time” – Henry Ford.
What I offer
I Provide The Best Services for My Clients
Digital Marketing
Boost Your Business with Digital Marketing! Reach a broader audience, enhance online visibility, and drive conversions.
Big Data
Turn Data into Action with Big Data! Transform raw information into valuable insights, make data-driven decisions, and drive business growth.
Digital Design
Elevate Your Brand with Stunning Design. Bring your vision to life by crafting eye-catching visuals that leave a lasting impression.
My Expertise
Core Strengths & Enabling Skills
Media Planning & Media Buying
Performance Marketing & Lead Gen
Social Media Marketing
SEO, SEM and A/B Testing
Email & Newsletter Marketing
Graphic Designing & Content
GA 4 and Post Campaign Analysis
Data Analysis (DA) & Data Wrangling
Exploratory DA & Data Visualization
Python Programming, HTML & CSS
Machine Learning & Forecasting
Databases: SQL & PostgreSQL
Marketing Strategy & Automation
Conversion Rate Optimization
Shopify & WordPress Management
CRM Salesforce Marketing Cloud
Mac OS, MS Office and Presentations
Adobe CS (PS, AI, AE, P.Pro, Lightroom)
CAREER JOURNEY
Professional Experience
The Virmani Group, Dubai
Head of Performance Marketing
- Led the marketing vision and execution across three distinct company verticals – TVG Management Consultancy,
TVG Migration, Real Estate, and TVG Citizenship by Investment - aligning brand strategy with business growth objectives. - Core KPI: Lead Generation. Built and executed performance marketing strategies that reduced Cost Per Acquisition (CPA) up to 50% - 70%, while driving qualified leads and measurable ROI across all brands.
- Led omnichannel marketing across key digital platforms - including Meta, Google, LinkedIn, TikTok, and others
- Implemented and scaled HubSpot and Zoho CRM platforms, streamlining lead management and sales enablement processes through automation and team training.
- Directed a cross-functional creative team to elevate brand reputation and campaign effectiveness across platforms.
- Specialize in uniting data-driven strategy with creative excellence - ensuring all marketing initiatives are not only visually compelling but delivers high-impact, measurable results.
Nov 2023
to
Present
Starcom (Publicis Groupe)
Manager Media Planning & Media Buying
- Managed digital spends: USD 1.8 Million.
- Managed digital media portfolios for high-profile brands - HBL (Habib Bank Limited) and L'Oréal (L'Oréal Paris, Maybelline, Garnier and NYX), Mondelez International and WonderBus Tours, UAE.
- Led media planning and media buying for these accounts, optimizing performance marketing initiatives across Meta (FB & IG), Google, Twitter, LinkedIn, TikTok, YouTube and Snack Video.
- Efficiently managed PPC campaigns, implementing performance strategies to maximize returns within allocated budgets and timeframes.
- Executed advanced digital advertising tactics, including Google Performance Max, Google Masthead executions, Google Search and Display advertising, Shopping ads, Facebook BLS, TikTok hashtag challenges, TikTok Spark ads and Top View ads, YouTube BLS, and lower-funnel performance marketing across all platforms.
- Identified growth opportunities and provided strategic guidance to clients, helping them achieve key performance indicators and enhance return on investment.
- Coordinated cross-functional teams to produce high-impact advertising assets, ensuring effective media placements.
- Conducted A/B testing, keyword trend analysis, and keyword mining, while leveraging data analytics and post-campaign analysis to evaluate campaign performance and consumer behavior.
- Generated and presented detailed financial reports, including release orders, trackers, monthly & yearly spending sheets and periodic accruals. Delivered comprehensive insights through client presentations to support informed decision-making and strategy optimization.
- Integrated advertising technologies to streamline processes, including advanced software integrations and reporting tools, while designing and deploying reporting dashboards using multiple data visualization softwares. Additionally, conducted in-depth market research, audience analysis, and data mining to optimize performance marketing efforts.
- Developed compelling media pitches to attract new clients for business development initiatives.
- Notable Achievement: Highest ROAS achieved for Loreal = 12x. Won award for Best Integrated Media Strategy: Mondelez 2020.
Jan 2020
to
Oct 2023
CPIC Global, London, UK
Digital Manager
- Digital Media Spend: GBP +3 million pounds
- Key Performance Indicator (KPI): Lead Generation
- Achieved exceptional results by maintaining a high creative standard and executing impactful digital campaigns, utilizing PPC ads, engaging content, contests, and original videos.
- Managed Meta (FB & Insta), Google Search and Display paid campaigns with minimum budgets of £20,000 per campaign
- Conducted Salesforce newsletter and email marketing campaigns, achieving a notable 130% increase in conversion rates, an average open rate of 41%, minimal opt-outs, and a high click-through rate (CTR)
- Developed marketing collateral, including high-converting landing pages, Google Display Network ads, newsletters, e-mailers, flyers, visiting cards and more, to enhance conversions and support overall marketing and sales team's efforts
- Conducted community management to convert cold leads into warm prospects by guiding them through the sales funnel and facilitating smooth interactions, leading to successful deal closures with sales representatives
- After two years of service in the Dubai office, transitioned to the UK office in Mayfair, London, following the completion of a master's degree in the UK.
- Notable Achievement: Best influencer campaign created, garnering 5.3M views, also premiered in the House of Parliament, UK, and along with its predecessor, amassed 10.3M views contributing to enormous brand reach.
Sep 2018
to
Dec 2019
JWT – J. Walter Thompson, Pakistan
Account Manager
- Delivered outstanding client services by communicating with clients, building relations, fulfilling client briefs, assisting in business growth and proposing creative marketing solutions to prospective clients
- Managed a diverse portfolio of high-profile brands, including GSK (Skin Care, Oral, and Nutrition), TPL Holdings, Shell Petroleum, and HBL Pakistan, as a key member of the client services department.
- Notable achievement: Won PAS 2015 award for Best Advertisement in the Skin category for GSK and earned a promotion to Account Manager within three months of joining as an Account Executive.
Jan 2015
to
Nov 2015
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Years of Experience
Education
Professional Qualifications
MSc - Masters in Information Management
The University of Sheffield, UK
- A Russel Group University - QS Ranking World Top 100
- Graduated with Merit
2017
to
2018
BSc - Bachelor’s in Media Sciences
SZABIST, Karachi, Pakistan
- Majors Advertising
- CGPA 3.1
2010
to
2014
Technical Diploma in Big Data Analytics
Institute of Business Administration (IBA), Pakistan
Established in 1955, IBA is one of the top and prestigious business universities of Pakistan.
2021
Our Team
Meet The Best Team
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Our Partners
Collaborating for Success
conference proceedings
International Publication
Responsible AI and Analytics for an Ethical and Inclusive Digitized Society - Conference on e-Business, e-Services and e-Society
Perceptions of Students for a Gamification Approach: Cities Skylines as a Pedagogical Tool in Urban Planning Education
Our Blog
Digital Database
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