Unveiling the Future of Video Marketing: Trends You Can’t Ignore
In the ever-evolving landscape of digital marketing, video has risen as the reigning king of content. Video marketing is...
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LEAD GENERATION | Data Analytics | Digital Artist
Tayyeb Khan
Data-driven lead generation professional with +10 years of experience. Managed over $20M in paid media across digital platforms, driving increasing ROI. Experienced in fast-paced global agencies, scaling high-ticket products through strategic media planning and conversion optimization.
Stopping Advertising to save money is like stopping your watch to save time
About Me
Digital Strategist
Lead-generation powerhouse with a $20M+ digital spend track record, turning cold audiences into high-intent, sales-ready leads through precision media planning, performance marketing, and big data–driven strategy. Expert at architecting and optimizing campaigns that consistently deliver high-quality pipeline, scale profitably across global markets, and maximize ROI – recognized as the go-to growth driver for brands serious about lead volume, lead quality, and measurable results.
“If it doesn’t sell, it isn’t creative.”
– David Ogilvy
What We Offer
I Provide The Best Services for My Clients
Lead Generation
Boost Your Business with Digital Marketing! Reach a broader audience, enhance online visibility, and drive conversions.
Big Data
Turn Data into Action with Big Data! Transform raw information into valuable insights, make data-driven decisions, and drive business growth.
Digital Design
Elevate Your Brand with Stunning Design. Bring your vision to life by crafting eye-catching visuals that leave a lasting impression.
Our Expertise
Core Strengths & Enabling Skills
Media Planning & Media Buying
Performance Marketing & Lead Gen
Social Media Marketing
SEO, SEM and A/B Testing
Email & Newsletter Marketing
Graphic Designing & Content
GA 4 and Post Campaign Analysis
Data Analysis (DA) & Data Wrangling
Exploratory DA & Data Visualization
Python Programming, HTML & CSS
Machine Learning & Forecasting
Databases: SQL & PostgreSQL
Marketing Strategy & Automation
Conversion Rate Optimization
Shopify & WordPress Management
CRM Salesforce Marketing Cloud
Mac OS, MS Office and Presentations
Adobe CS (PS, AI, AE, P.Pro, Lightroom)
CAREER JOURNEY
Professional Experience
The Virmani Group, Dubai
Head of Marketing
- Lead performance marketing and lead generation across all company’s verticals: TVG Management Consultancy, TVG Migration, TVG Realtors, and TVG Citizenship by Investment (CBI), aligning paid media strategy with revenue growth objectives.
- Own end-to-end lead acquisition strategy, reducing Cost Per Lead (CPL & CPA) by 40 - 60% against competitors, while driving high-intent qualified leads and measurable ROI.
- Execute omnichannel paid media across Meta, Google, LinkedIn, TikTok, and emerging platforms, optimizing full-funnel performance.
- Implemented Zoho and HubSpot CRMs, building advanced marketing automation workflows and integrations to automate lead capture, routing, scoring, and nurturing, streamlining end-to-end lead management and sales handoff.
- Led and mentored a team while collaborating with cross-functional creative teams to enhance brand positioning, improve creative performance, and increase campaign effectiveness.
- Combine data-driven decision-making with creative strategy, ensuring all campaigns are optimized for performance, scalability, and business impact.
- Key Achievements:
- TVG Migration: Delivered an average of 85 qualified leads per month;
- TVG Management Consultancy: Reduced CPA by 45% while achieving a 25% lead-to-meeting rate via LinkedIn and Meta;
- TVG Realtors: Lowered CPL by 35% while generating 60+ bookings per quarter;
- TVG CBI: Reduced CPA by 40% and delivered 5 qualified leads per day.
Nov 2023
to
Present
Starcom MediaVest - Publicis Groupe
Manager Media Planning & Media Buying
- Managed USD 1.8M+ in digital media spend across high-profile local and global brands including Habib Bank Limited, L’Oréal, Mondelez International, and WonderBus Tours, Dubai.
- Led media planning, media buying, and performance marketing across Meta, Google, LinkedIn, TikTok, YouTube, Twitter/X, and regional platforms, driving efficient lower and full-funnel outcomes.
- Executed advanced paid media solutions including Google Performance Max, Search, Display, Shopping, Youtube Masthead Executions, YouTube BLS, Meta BLS, and TikTok formats (Spark Ads, TopView, Hashtag Challenges).
- Optimized PPC campaigns through budget pacing, A/B testing, keyword mining, audience analysis, and conversion optimization to maximize ROAS and meet client KPIs.
- Delivered data-driven insights through post-campaign analysis, market research, and performance dashboards using analytics and data visualization tools.
- Partnered with creative, analytics, and client teams to deliver high-impact assets, effective media placements, and scalable campaign execution.
- Managed financial reporting and governance, including trackers, spending sheets, accruals, and client-facing performance presentations.
- Supported business development by developing media pitches and strategic recommendations for
prospective clients. - Key Achievements: Achieved 12x ROAS for L’Oréal; won Best Digital API Award and Effective Use of Partnerships & Sponsorships Award for Mondelez.
Jan 2020
to
Oct 2023
CPIC Global, London, UK
Digital Manager
- Managed £5M+ in digital media spend with a primary KPI of lead generation for international real estate portfolios across the UK and UAE.
- Planned and executed high-performing paid media campaigns across Meta (Facebook & Instagram) and Google Search & Display, managing £20K-£25K budgets per campaign.
- Drove strong performance through creative-led marketing, leveraging original video, influencer
activations, contests, and high-impact content to improve engagement and conversions. - Led email and newsletter marketing via Salesforce, achieving a 130% increase in conversion rates, 41% average open rates, strong Click Through Rates and minimal opt-outs.
- Designed and optimized conversion-focused marketing assets, including landing pages, GDN creatives, emailers, newsletters, and offline collateral to support sales performance.
- Managed community engagement and lead nurturing, converting cold leads into warm prospects
and supporting deal closures through coordinated funnel progression. - Collaborated across Dubai and London offices, supporting international campaigns and brand consistency. Took a one-year academic leave to complete a Master’s degree in the UK.
- Key Achievement: Delivered a best-in-class influencer campaign with 5.3M views, premiered at the UK House of Parliament.
Sep 2018
to
Dec 2019
JWT – J. Walter Thompson, Pakistan
Account Manager
- Managed end-to-end client servicing for a portfolio of blue-chip brands including GSK (Skin Care, Oral & Nutrition), Shell, TPL Holdings, and HBL Pakistan, ensuring delivery against strategic and creative objectives.
- Acted as the primary client liaison, translating briefs into integrated marketing solutions,
supporting business growth, and strengthening long-term client relationships. - Collaborated closely with creative and strategy teams to deliver award-winning campaigns aligned with brand and commercial goals.
- Key Achievement: Won PAS 2015 – Best Advertisement (Skin Category) for GSK and promoted to Account Manager within three months of joining as an Account Executive.
Jan 2015
to
Nov 2015
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Years of Experience
Education
Professional Qualifications
MSc - Masters in Information Management
The University of Sheffield, UK
- A Russel Group University - QS Ranking World Top 100
- Graduated with Merit
2017
to
2018
BSc - Bachelor’s in Media Sciences
SZABIST, Karachi, Pakistan
- Majors Advertising
- CGPA 3.1
2010
to
2014
Technical Diploma in Big Data Analytics
Institute of Business Administration (IBA), Pakistan
Established in 1955, IBA is one of the top and prestigious business universities of Pakistan.
2021
Our Team
Meet The Best Team
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Our Partners
Collaborating for Success
conference proceedings
International Publication
Responsible AI and Analytics for an Ethical and Inclusive Digitized Society - Conference on e-Business, e-Services and e-Society
Perceptions of Students for a Gamification Approach: Cities Skylines as a Pedagogical Tool in Urban Planning Education
Our Blog
Digital Database
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